An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia
In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an eval...
| Main Authors: | , , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20070/1/An%20online%20marketing%20strategies%20assessment%20for%20companies%20in%20airlines%20and%20entertainment%20industries%20in%20Malaysia.pdf |