Consumer intention to use smartphone for mobile shopping
The purpose of this study is to identify the determinants to use the mobile phone to make purchases. The study involved a total of 210 respondents approached in a public higher learning institution in Federal Territory of Labuan, Malaysia. This study applies convenience sampling technique to ensure...
| Main Authors: | , , , , , , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
IGI Global
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20090/1/Consumer%20intention%20to%20use%20smartphone%20for%20mobile%20shopping.pdf |