Consumer intention to use QR code
This study examines how the users' perception of QR code affects their attitude towards QR code, particularly in the context of Malaysian local university students. Next, the study examines the relationship between their attitude towards QR code and their intention to use the QR code. Empirical...
| Main Authors: | , , , , |
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| Format: | Chapter In Book |
| Language: | English |
| Published: |
IGI Global
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/20091/1/Consumer%20intention%20to%20use%20QR%20code.pdf |