Consumers' perceptions of halal food certification
Halal has been used as a benchmark for safety, hygiene and and product quality assurance.Empirical research into halal food certification is minimal. Hance, the goal of this research is to discribe selected aspects of respondent's perception of halal food certification. The descriptive statisti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Labuan Faculty of International Finance, Universiti Malaysia Sabah
2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/20239/1/Consumers%20perception%20of%20halal%20food%20certification.pdf |
| _version_ | 1825713486093615104 |
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| author | Norazah Mohd Suki Norbayah Mohd Suki Loi, Chek Kim |
| author_facet | Norazah Mohd Suki Norbayah Mohd Suki Loi, Chek Kim |
| author_sort | Norazah Mohd Suki |
| collection | UMS |
| description | Halal has been used as a benchmark for safety, hygiene and and product quality assurance.Empirical research into halal food certification is minimal. Hance, the goal of this research is to discribe selected aspects of respondent's perception of halal food certification. The descriptive statistics of the 20 factor item revealed that a significant number of respondents have a positive perception of halal food certification. they mainly expressed that halal food products are important to them. What's more,using halal food products is their own choice. Indeed, they have high inclination to choose halal food products over other types of products. Firms should play a dominant role in improving consumers' attitudes towards halal food certification in the challenging digital marketplace. Future research direction is also presented. |
| first_indexed | 2024-03-06T02:57:20Z |
| format | Article |
| id | ums.eprints-20239 |
| institution | Universiti Malaysia Sabah |
| language | English |
| last_indexed | 2024-03-06T02:57:20Z |
| publishDate | 2018 |
| publisher | Labuan Faculty of International Finance, Universiti Malaysia Sabah |
| record_format | dspace |
| spelling | ums.eprints-202392018-06-20T00:23:53Z https://eprints.ums.edu.my/id/eprint/20239/ Consumers' perceptions of halal food certification Norazah Mohd Suki Norbayah Mohd Suki Loi, Chek Kim HF Commerce Halal has been used as a benchmark for safety, hygiene and and product quality assurance.Empirical research into halal food certification is minimal. Hance, the goal of this research is to discribe selected aspects of respondent's perception of halal food certification. The descriptive statistics of the 20 factor item revealed that a significant number of respondents have a positive perception of halal food certification. they mainly expressed that halal food products are important to them. What's more,using halal food products is their own choice. Indeed, they have high inclination to choose halal food products over other types of products. Firms should play a dominant role in improving consumers' attitudes towards halal food certification in the challenging digital marketplace. Future research direction is also presented. Labuan Faculty of International Finance, Universiti Malaysia Sabah 2018 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/20239/1/Consumers%20perception%20of%20halal%20food%20certification.pdf Norazah Mohd Suki and Norbayah Mohd Suki and Loi, Chek Kim (2018) Consumers' perceptions of halal food certification. Labuan e-Journal of Muamalat and Society. pp. 189-195. ISSN 1985-482X |
| spellingShingle | HF Commerce Norazah Mohd Suki Norbayah Mohd Suki Loi, Chek Kim Consumers' perceptions of halal food certification |
| title | Consumers' perceptions of halal food certification |
| title_full | Consumers' perceptions of halal food certification |
| title_fullStr | Consumers' perceptions of halal food certification |
| title_full_unstemmed | Consumers' perceptions of halal food certification |
| title_short | Consumers' perceptions of halal food certification |
| title_sort | consumers perceptions of halal food certification |
| topic | HF Commerce |
| url | https://eprints.ums.edu.my/id/eprint/20239/1/Consumers%20perception%20of%20halal%20food%20certification.pdf |
| work_keys_str_mv | AT norazahmohdsuki consumersperceptionsofhalalfoodcertification AT norbayahmohdsuki consumersperceptionsofhalalfoodcertification AT loichekkim consumersperceptionsofhalalfoodcertification |