Study on generation Y dining out behavior in Sabah, Malaysia

Dine out has become a famous trend which indirectly contribute to the booming of the foodservice industry in Malaysia. This trend has become one of the factors that need to be considered by the foodservice operators in order to enhance and maximize their sales. Apparently, this trend followed by mo...

Full description

Bibliographic Details
Main Authors: Marry Tracy Pawan, Juliana Langgat, Kamarul Mizal Marzuki
Format: Article
Language:English
Published: Center for Promoting Ideas (CPI), USA 2014
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/20317/1/Study%20on%20generation%20Y%20dining%20out%20behavior%20in%20Sabah.pdf