Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions

Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions

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This study examines the mediating roles of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions. Data was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program v...

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Bibliografiska uppgifter
Huvudupphovsmän: Norazah Mohd Suki, Norbayah Mohd Suki, Nur Shahirah Azman
Materialtyp: Artikel
Språk:English
Publicerad: Elsevier 2016
Ämnen:
HF Commerce
Länkar:https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf

Internet

https://eprints.ums.edu.my/id/eprint/21428/1/Impacts%20of%20Corporate%20Social%20Responsibility%20on%20the%20Links%20Between%20Green%20Marketing%20Awareness%20and%20Consumer%20Purchase%20Intentions.pdf

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