Investigating factors influencing firms marketing strategy creativity Effectiveness
This paper aims to examine factors influencing the relative importance of firms marketing strategy creativity. 100 completed and usable set of questionnaires was obtained from business managers, entrepreneurs and small business owner operating in surrounding Labuan areas in Malaysia. Data were analy...
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| Format: | Article |
| Language: | English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/21873/1/Investigating%20factors%20influencing%20firms%20marketing%20strategy%20creativity.pdf |