Celebrity Endorsements in Organ Donation Advertisements : Altruism As a Moderator
Health and psychology literature suggests the use of celebrity endorsement in organ donation advertisement in changing the attitude to register as organ donors. However, very limited literature was found that discussed the effect of source attractiveness, expertise and trustworthiness towards attitu...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/22640/1/Celebrity%20Endorsements%20in%20Organ%20Donation%20Advertisements.pdf |