Identifying the Image Attributes of Fast-food Restaurants Using Delphi Survey
People’s hectic routines have now led to mushrooming of fast-food restaurants (FFRs), especially in urban areas. Therefore, FFR owners need to find ways to control the demand of the market. Image is one of the drivers that influences customer satisfaction, behavior intention, trust, and loyalty. FFR...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/24025/1/IDENTIFYING%20THE%20IMAGE%20ATTRIBUTES%20OF%20FAST-FOOD%20RESTAURANTS%20USING%20DELPHI%20SURVEY.pdf |