Electronic Word-Of-Mouth (eWOM) Behavior in Malaysia: Successful Marketing Strategy

Electronic Word-Of-Mouth (eWOM) Behavior in Malaysia: Successful Marketing Strategy

The major purpose of this research is to discover the influences of Active User of Social Media (AUSM), Innovativeness and Trust towards electronic word of mouth (eWOM) behaviour in Malaysia. Enormous past research on the electronic word-of-mouth, but only few have analysed the topic from Malaysian...

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Bibliographic Details
Main Authors: NH Marmaya, Bamini KPD Balakrishnan, ASM Shuaib
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society (HRMARS) 2018
Subjects:
HB Economic theory. Demography
HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Online Access:https://eprints.ums.edu.my/id/eprint/24170/1/Electronic%20Word%20-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf
https://eprints.ums.edu.my/id/eprint/24170/7/Electronic%20Word-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf

Internet

https://eprints.ums.edu.my/id/eprint/24170/1/Electronic%20Word%20-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf
https://eprints.ums.edu.my/id/eprint/24170/7/Electronic%20Word-Of-Mouth%20%28eWOM%29%20Behavior%20in%20Malaysia%20Successful%20Marketing%20Strategy.pdf

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