Identifying the Factors Influencing Information Usefulness and Information Adoption in Promoting Organ Donation through Social Media
The effectiveness of social media in the context of organ donation is uncertain because of the mixed findings reported in the literature. Hence, this paper aims to review the literature and to identify the factors in social media that can influence one’s decision to register as an organ donor. Most...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/24790/1/Identifying%20the%20Factors%20Influencing%20Information%20Usefulness%20and%20Information%20Adoption%20in%20Promoting%20Organ%20Donation%20through%20Social%20Media.pdf |