Green Homes Need Green Homeowners: Investigating the Predictive Power of Environmental Concern through the Lens of Theory of Planned Behaviour

This study attempts to examine the intention of homebuyers to purchase green homes in Sabah. The extended Theory of Planned Behavior (TPB) served as a framework for identifying the drivers of green purchasing behavior and their relative importance. Specifically, the objective of this study is to exa...

Full description

Bibliographic Details
Main Authors: Nelson Lajuni, Noraini Abdullah, Yusman Yacob, Franklin Hazley Lai
Format: Article
Language:English
English
Published: 2018
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/25209/1/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf
https://eprints.ums.edu.my/id/eprint/25209/7/Green%20Homes%20Need%20Green%20Homeowners%20Investigating%20the%20Predictive%20Power%20of%20Environmental%20Concern%20through%20the%20Lens%20of%20Theory%20of%20Planned%20Behaviour.pdf