Personality, interpersonal identification and agent's performance in Multilevel Marketing Industry (MLM): preliminary
Purpose-This paper aims to explore the influence of personality traits on agent's performance in MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Design/methodology/approach-The Big Five Factors (BFF) of personality traits was used i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25329/1/Personality_Interpersonal%20Identification%20and%20Agents%20Performance%20in%20Multilevel%20Marketing%20Industry%20%28MLM%29%20-%20Preliminary%20%281%29.pdf |