Profiling users' behavior, and identifying important features of review 'helpfulness'
The increasing volume of online reviews and the use of review platforms leave tracks that can be used to explore interesting patterns. It is in the primary interest of businesses to retain and improve their reputation. Reviewers, on the other hand, tend to write reviews that can influence and attra...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Creative Commons Attribution
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25544/1/Profiling%20users%27%20behavior%2C%20and%20identifying%20important%20features%20of%20review%20%27helpfulness%27.pdf |