Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting
This study aims to examine the contributing rational and emotional transactionspecific characteristics to customer loyalty dimensions, namely repurchase intention and positive words of mouth (WoM); as well as the mediation role of customer satisfaction among the buyers of packaged food retail outlet...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25701/1/Rational%20or%20Emotional.pdf https://eprints.ums.edu.my/id/eprint/25701/2/Rational%20or%20Emotional1.pdf |