Use of Mobile Advergame as Brand Communication Tool
The new and creative marketing strategies came into existence to attract consumers towards the brand by marketing agencies. One of these innovative marketing tools is mobile advergame which is observed as an attractive marketing tactic to enhance product awareness. The present study aims to identify...
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| Format: | Article |
| Language: | English English |
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Universiti Tun Hussein Onn Malaysia Publisher’s Office
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/26139/1/Use%20of%20Mobile%20Advergame%20as%20Brand%20Communication%20Tool.pdf https://eprints.ums.edu.my/id/eprint/26139/2/Use%20of%20Mobile%20Advergame%20as%20Brand%20Communication%20Tool1.pdf |