Cleaner Operations in Hotels: Recommendation for Post-Pandemic Green Recovery
Although the extant studies had examined the impact of green marketing, limited research has focused on green marketing as an attempt of cleaner production. This paper contributes to green marketing and cleaner production literature by introducing "clean service marketing" through adaptati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/26339/1/Cleaner%20Operations%20in%20Hotels%20Recommendation%20for%20Post-Pandemic%20Green%20Recovery.pdf https://eprints.ums.edu.my/id/eprint/26339/2/Cleaner%20operations%20in%20hotels.pdf |