Tourist satisfaction factors via analytic hierarchy process decision model on cultural-tourism in Kota Kinabalu, Sabah
In recent years, the tourism and hospitality industry has shown a deepening diversified growth and has become internationally a quick and growing industry that contributes the most in the economic development. Tourism plays a vital role in promoting a country's cultural and heritage, while cult...
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| Format: | Article |
| Language: | English |
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Akademi Sains Malaysia
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/26911/1/Tourist%20satisfaction%20factors%20via%20analytic%20hierarchy%20process%20decision%20model%20on%20cultural-tourism%20in%20Kota%20Kinabalu%2C%20Sabah.pdf |