Determining the relationship of tourist satisfaction and loyalty

Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists’ loyalty towards the destinatio...

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Bibliographic Details
Main Authors: M. Somaskanthan, Rosmalina Abdul Rashid
Format: Article
Language:English
English
Published: Penerbit Akademi Baru 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/27340/1/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20FULL%20TEXT.pdf
https://eprints.ums.edu.my/id/eprint/27340/3/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20ABSTRACT.pdf