Determining the relationship of tourist satisfaction and loyalty
Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists’ loyalty towards the destinatio...
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| Format: | Article |
| Language: | English English |
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Penerbit Akademi Baru
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/27340/1/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27340/3/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20ABSTRACT.pdf |
| _version_ | 1796910634731831296 |
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| author | M. Somaskanthan Rosmalina Abdul Rashid |
| author_facet | M. Somaskanthan Rosmalina Abdul Rashid |
| author_sort | M. Somaskanthan |
| collection | UMS |
| description | Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists’ loyalty towards the destination, their satisfaction has to be fulfilled. In this paper, the relationship of tourist satisfaction and loyalty in Tunku Abdul Rahman Park is determined. Exploratory factor analysis was conducted prior to the multiple regression analysis using 8 destination image, 7 attribute satisfaction and 3 loyalty variables. Exploratory factor analysis results showed three dimensions of satisfaction and one loyalty dimension. Multiple regression analysis was used to show and prove the otherwise hypothesized relationship of the variables mentioned. The hypothesis, ‘there is a positive relationship between tourist satisfaction and loyalty’ was tested through this analysis. The study results showed there is a partially accepted relationship between tourist satisfaction and loyalty. |
| first_indexed | 2024-03-06T03:07:23Z |
| format | Article |
| id | ums.eprints-27340 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:07:23Z |
| publishDate | 2016 |
| publisher | Penerbit Akademi Baru |
| record_format | dspace |
| spelling | ums.eprints-273402021-06-30T09:40:31Z https://eprints.ums.edu.my/id/eprint/27340/ Determining the relationship of tourist satisfaction and loyalty M. Somaskanthan Rosmalina Abdul Rashid GV Recreation Leisure HT Communities. Classes. Races Tourist satisfaction is important to ensure the future of a tourist destination. Satisfied tourist would revisit and recommend to others which ensure a chain of event that allows the tourist destination to be visited for years to come. Therefore, to establish tourists’ loyalty towards the destination, their satisfaction has to be fulfilled. In this paper, the relationship of tourist satisfaction and loyalty in Tunku Abdul Rahman Park is determined. Exploratory factor analysis was conducted prior to the multiple regression analysis using 8 destination image, 7 attribute satisfaction and 3 loyalty variables. Exploratory factor analysis results showed three dimensions of satisfaction and one loyalty dimension. Multiple regression analysis was used to show and prove the otherwise hypothesized relationship of the variables mentioned. The hypothesis, ‘there is a positive relationship between tourist satisfaction and loyalty’ was tested through this analysis. The study results showed there is a partially accepted relationship between tourist satisfaction and loyalty. Penerbit Akademi Baru 2016 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/27340/1/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20FULL%20TEXT.pdf text en https://eprints.ums.edu.my/id/eprint/27340/3/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20ABSTRACT.pdf M. Somaskanthan and Rosmalina Abdul Rashid (2016) Determining the relationship of tourist satisfaction and loyalty. Journal of Advanced Research in Social and Behavioural Sciences, 2 (1). pp. 93-101. ISSN 2462-1951 https://www.akademiabaru.com/doc/ARSBSV2_N1_P93_101.pdf |
| spellingShingle | GV Recreation Leisure HT Communities. Classes. Races M. Somaskanthan Rosmalina Abdul Rashid Determining the relationship of tourist satisfaction and loyalty |
| title | Determining the relationship of tourist satisfaction and loyalty |
| title_full | Determining the relationship of tourist satisfaction and loyalty |
| title_fullStr | Determining the relationship of tourist satisfaction and loyalty |
| title_full_unstemmed | Determining the relationship of tourist satisfaction and loyalty |
| title_short | Determining the relationship of tourist satisfaction and loyalty |
| title_sort | determining the relationship of tourist satisfaction and loyalty |
| topic | GV Recreation Leisure HT Communities. Classes. Races |
| url | https://eprints.ums.edu.my/id/eprint/27340/1/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27340/3/Determining%20the%20relationship%20of%20tourist%20satisfaction%20and%20loyalty%20ABSTRACT.pdf |
| work_keys_str_mv | AT msomaskanthan determiningtherelationshipoftouristsatisfactionandloyalty AT rosmalinaabdulrashid determiningtherelationshipoftouristsatisfactionandloyalty |