Male and female technology users’ acceptance of on-demand services
Purpose: This study explores the factors driving intention to adopt on-demand services such as Grab among male and female technology users in Malaysia. An integration of the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and the Diffusion of Innovations Theory (DOI) was used in...
| Հիմնական հեղինակներ: | , , , |
|---|---|
| Ձևաչափ: | Հոդված |
| Լեզու: | English English |
| Հրապարակվել է: |
2018
|
| Խորագրեր: | |
| Առցանց հասանելիություն: | https://eprints.ums.edu.my/id/eprint/27400/1/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/27400/2/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20ABSTRACT.pdf |
Համացանց
https://eprints.ums.edu.my/id/eprint/27400/1/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20FULL%20TEXT.pdfhttps://eprints.ums.edu.my/id/eprint/27400/2/Male%20and%20female%20technology%20users%E2%80%99%20acceptance%20of%20on-demand%20services%20ABSTRACT.pdf