A study of tour operators' motivation and views on responsible rural tourism development in Sabah, Malaysia

All aspects of sustainability have been widely discussed by researchers and tourism stakeholders for about three decades. The paper presents exploratory research that explores and identifies motivations of tour operators in responding to responsible rural tourism development as well as the challenge...

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Bibliographic Details
Main Authors: Tay Kai Xin, Chan, Jennifer Kim Lian
Format: Article
Language:English
English
Published: Tourism Educators Association of Malaysia 2013
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/29136/1/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/29136/2/A%20study%20of%20tour%20operators%27%20motivation%20and%20views%20on%20responsible%20rural%20tourism%20development%20in%20Sabah%2C%20Malaysia.pdf