Consumer knowledge effect on intention to purchase life insurance
Package as a financial product, life insurance is created to provide protection to the insured individual from the risk of unfavourable events such as sudden death and total disability of the policyholder that may affect the family that depends on the breadwinner in their lives. Though the market sh...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Labuan Faculty of International Finance, Universiti Malaysia Sabah
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30639/1/Consumer%20knowledge%20effect%20on%20intention%20to%20purchase%20life%20insurance.pdf https://eprints.ums.edu.my/id/eprint/30639/2/Consumer%20knowledge%20effect%20on%20intention%20to%20purchase%20life%20insurance1.pdf |