The cultural values of Malaysian consumers
Very few studies have been conducted in Malaysia to comprehensively focus on the Malaysian culture as a whole. The few studies that have been done attempted to look at the differences in values between the Malays, Chinese and Indians. This study attempts to study the Malaysian culture as a whole and...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2017
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30773/1/The%20cultural%20values%20of%20Malaysian%20consumers.pdf https://eprints.ums.edu.my/id/eprint/30773/2/The%20cultural%20values%20of%20Malaysian%20consumers1.pdf |