Me or others? Hard Luxury Purchase Intention during the COVID-19 Pandemic
The recent outbreak of COVID-19 has changed the world drastically. Consumers are predicted to think, react and behave differently during and after the pandemic. This study is carried out to examine consumers’ purchase intention of luxury brands, by comparing the influences of perceived values (e.g....
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Sarawak Research Society
2021
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31515/1/Me%20or%20others.pdf https://eprints.ums.edu.my/id/eprint/31515/2/Me%20or%20others1.pdf |