Semiotic analysis of Sabah product: durian chocolate
This study is research on advertising of locally produced food products, especially in Sabah. It is undeniable that Sabah products are unique and capable of competing at a higher level. However, the impact of local food product labelling on society is still questionable and less encouraging. Proper...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31570/1/Semiotic%20analysis%20of%20Sabah%20product.pdf https://eprints.ums.edu.my/id/eprint/31570/2/Semiotic%20analysis%20of%20Sabah%20product1.pdf |