Millennial loyalty towards artificial intelligence-enabled mobile banking. Evidence from Indonesian Islamic banks

Purpose – This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)- enabled mobile banking services in Islamic banks. Design/methodology/approach – This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial le...

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Bibliographic Details
Main Authors: Dwi Suhartanto, Moch Edman Syarief, Ade Chandra Nugraha, Tintin Suhaeni, Ambia Masthura, Hanudin Amin
Format: Article
Language:English
English
Published: Emerald Group Publishing Limited 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/31632/1/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking%20Evidence%20from%20Indonesian%20Islamic%20banks.pdf
https://eprints.ums.edu.my/id/eprint/31632/3/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking.%20Evidence%20from%20Indonesian%20Islamic%20banks_ABSTRACT.pdf