The impact of firm’s capabilities on digital brand performance of SME’s online business
In online business, firms are very sensitive to any changes in the market including internet application for business operation usage. The growth of online business in Malaysia is not in line with the interest of digital brand performance to improve the competitiveness of the companies and maintain...
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| Format: | Article |
| Language: | English English |
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Penerbit UMS
2019
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31665/1/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31665/2/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/31665/1/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business_ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/31665/2/The%20impact%20of%20firm%E2%80%99s%20capabilities%20on%20digital%20brand%20performance%20of%20SME%E2%80%99s%20online%20business.pdf