The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia

The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia

This research aims to analyze the possible effects of audit firms' service quality on auditee satisfaction and the mediating role of SMP firms' corporate image in receiving audit services in Malaysia. Raw data were collected used structured questionnaires through email communication. The c...

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Bibliographic Details
Main Authors: Ashari Ismail, Muhammed Hariri Bakri, Mohd Norazmi Nordin, Habibullah Othman, Azaze Azizi Abdul Adis
Format: Article
Language:English
English
Published: Science Research Society 2021
Subjects:
HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:https://eprints.ums.edu.my/id/eprint/31674/2/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/31674/1/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia.pdf

Internet

https://eprints.ums.edu.my/id/eprint/31674/2/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/31674/1/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia.pdf

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