The impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia

This paper examines the impact of risk willingness and opportunity recognition on business owners’ performance in Sabah, Malaysia. The paper adopts non-probability sampling, known as a purposive sampling method, in selecting business owners. A total of 600 surveys using self-conducted questionnaires...

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Bibliographic Details
Main Authors: Deewasnari Muddat, Sylvia Nabila Azwa Ambad, Rosmimah Mohd Roslin, Nelson Lajuni
Format: Article
Language:English
English
Published: Penerbit UiTM 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/31701/2/The%20impact%20of%20risk%20willingness%20and%20opportunity%20recognition%20on%20business%20owners%E2%80%99%20performance%20in%20Sabah%2C%20Malaysia_ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/31701/1/The%20impact%20of%20risk%20willingness%20and%20opportunity%20recognition%20on%20business%20owners%E2%80%99%20performance%20in%20Sabah%2C%20Malaysia.pdf