Halal Cosmetics Repurchase Intention: The Role of Marketing in Social Media
This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia. The study, based on the theory of social media marketing, identifies the nexus, and considers the mediating functions of word-of-mouth br...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Bank Indonesia Institute
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32136/1/Halal%20Cosmetics%20Repurchase%20Intention.pdf https://eprints.ums.edu.my/id/eprint/32136/2/Halal%20Cosmetics%20Repurchase%20Intention1.pdf |