Frezhub: From farm to fork

This study reveals in order to avoid the dumping of farm produce and loss of regular market during the pandemic crisis, smallholder farmers demonstrate alternative distribution strategies to sustain their business, including distributing their produce through the local runner and marketing via socia...

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Bibliographic Details
Main Authors: Noor Fzlinda Fabeil, Khairul Hanim Pazim@Fadzim, Juliana Langgat, Norhayati Daut
Format: Proceedings
Language:English
English
Published: Readers Insight Publisher 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/32435/2/Frezhub%2C%20From%20farm%20to%20fork.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32435/1/Frezhub%2C%20From%20farm%20to%20fork.pdf