Frezhub: From farm to fork
This study reveals in order to avoid the dumping of farm produce and loss of regular market during the pandemic crisis, smallholder farmers demonstrate alternative distribution strategies to sustain their business, including distributing their produce through the local runner and marketing via socia...
| Main Authors: | , , , |
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| Format: | Proceedings |
| Language: | English English |
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Readers Insight Publisher
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32435/2/Frezhub%2C%20From%20farm%20to%20fork.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32435/1/Frezhub%2C%20From%20farm%20to%20fork.pdf |
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| author | Noor Fzlinda Fabeil Khairul Hanim Pazim@Fadzim Juliana Langgat Norhayati Daut |
| author_facet | Noor Fzlinda Fabeil Khairul Hanim Pazim@Fadzim Juliana Langgat Norhayati Daut |
| author_sort | Noor Fzlinda Fabeil |
| collection | UMS |
| description | This study reveals in order to avoid the dumping of farm produce and loss of regular market during the pandemic crisis, smallholder farmers demonstrate alternative distribution strategies to sustain their business, including distributing their produce through the local runner and marketing via social media. This alternative supply chain embraces the concept of the hub chain model, which provide insight into the conceptualisation of an integrated chain called FrezHub. The novelty of FrezHub is the use of ‘hub agent’ in the chain to replace multiple intermediaries and serve as ‘just-in-time hub’ between farmers and customers. |
| first_indexed | 2024-03-06T03:15:36Z |
| format | Proceedings |
| id | ums.eprints-32435 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:15:36Z |
| publishDate | 2021 |
| publisher | Readers Insight Publisher |
| record_format | dspace |
| spelling | ums.eprints-324352022-04-22T08:22:15Z https://eprints.ums.edu.my/id/eprint/32435/ Frezhub: From farm to fork Noor Fzlinda Fabeil Khairul Hanim Pazim@Fadzim Juliana Langgat Norhayati Daut HD9000-9495 Agricultural industries This study reveals in order to avoid the dumping of farm produce and loss of regular market during the pandemic crisis, smallholder farmers demonstrate alternative distribution strategies to sustain their business, including distributing their produce through the local runner and marketing via social media. This alternative supply chain embraces the concept of the hub chain model, which provide insight into the conceptualisation of an integrated chain called FrezHub. The novelty of FrezHub is the use of ‘hub agent’ in the chain to replace multiple intermediaries and serve as ‘just-in-time hub’ between farmers and customers. Readers Insight Publisher 2021 Proceedings PeerReviewed text en https://eprints.ums.edu.my/id/eprint/32435/2/Frezhub%2C%20From%20farm%20to%20fork.ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/32435/1/Frezhub%2C%20From%20farm%20to%20fork.pdf Noor Fzlinda Fabeil and Khairul Hanim Pazim@Fadzim and Juliana Langgat and Norhayati Daut (2021) Frezhub: From farm to fork. https://readersinsight.net/SPS/article/view/2149 |
| spellingShingle | HD9000-9495 Agricultural industries Noor Fzlinda Fabeil Khairul Hanim Pazim@Fadzim Juliana Langgat Norhayati Daut Frezhub: From farm to fork |
| title | Frezhub: From farm to fork |
| title_full | Frezhub: From farm to fork |
| title_fullStr | Frezhub: From farm to fork |
| title_full_unstemmed | Frezhub: From farm to fork |
| title_short | Frezhub: From farm to fork |
| title_sort | frezhub from farm to fork |
| topic | HD9000-9495 Agricultural industries |
| url | https://eprints.ums.edu.my/id/eprint/32435/2/Frezhub%2C%20From%20farm%20to%20fork.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32435/1/Frezhub%2C%20From%20farm%20to%20fork.pdf |
| work_keys_str_mv | AT noorfzlindafabeil frezhubfromfarmtofork AT khairulhanimpazimfadzim frezhubfromfarmtofork AT julianalanggat frezhubfromfarmtofork AT norhayatidaut frezhubfromfarmtofork |