Food Safety, Emotional Experience and Health Behaviour Influence on purchase Intention of Nasi Lemak Among Malaysians
Nasi lemak is one of the traditional foods that has a significant role in the life of Malaysian society. This paper investigated the factors (food safety, emotional experience, health behaviour) that influence the purchase intention of nasi lemak among Malaysians. Survey method was applied in this s...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
The Ministry of foreign Affairs of Islamic Republic of Iran
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32654/1/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians.pdf https://eprints.ums.edu.my/id/eprint/32654/2/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians1.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/32654/1/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians.pdfhttps://eprints.ums.edu.my/id/eprint/32654/2/Food%20Safety%2C%20Emotional%20Experience%20and%20Health%20Behaviour%20Influence%20on%20purchase%20Intention%20of%20Nasi%20Lemak%20Among%20Malaysians1.pdf