Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama
The prevailing trend of Korean Pop culture, Hallyu, has spread rapidly to Asian countries such Malaysia, Japan, China, Indonesia, Thailand, Vietnam and Taiwan. The influenced of such culture has further reached to other countries such as the Middle East, Europe and America. As the result, the Korean...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Universiti Malaysia Sabah
2017
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33156/1/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama.pdf https://eprints.ums.edu.my/id/eprint/33156/2/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama1.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/33156/1/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama.pdfhttps://eprints.ums.edu.my/id/eprint/33156/2/Celebrity%20And%20Audience%20Characteristics%20on%20Satisfaction%2C%20And%20Repeat%20Watch%20Intention%20on%20Korean%20Tv%20Drama1.pdf