Semiotic Analysis: Shape and Colour as Visual Communication in Sabah Food Product Labelling

This study is one of the researches on graphic design of local product labels. Sabah’s products are unique and competitive at its higher level. This study analyzes the quality and effectiveness of visual communication of snack product labelling to consumers according to aspects of art, design, and c...

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Bibliographic Details
Main Authors: Putera Faidz Hassanal Nordin, Mohamad Puad Bebit
Format: Article
Language:English
English
Published: Penerbit UMS 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/33181/1/Semiotic%20Analysis.pdf
https://eprints.ums.edu.my/id/eprint/33181/2/Semiotic%20Analysis1.pdf