Assessing the determinants of customer happiness and customer loyalty in fast-food restaurant
The foods industry, particularly the fast-food sector, is rapidly expanding. Not to mention, the restauranteurs from the fast-food industry are competing with one another. In addition, the fast-food restauranteurs are also competing with local eateries. This research aimed to understand better how c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33458/1/Assessing%20the%20determinants%20of%20customer%20happiness%20and%20customer%20loyalty%20in%20fast-food%20restaurant.pdf |