Advertisers use online reviews to design more effective advertisements
The key advertisement element “text” has a unique effect on advertisements and a number of studies have examined how advertisements need to be effective and persuasive. This paper aims to mine the customer reviews for emotional, non-emotional content to design more effective advertisements. The resu...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Universidad Nacional Autónoma de México
2022
|
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33478/1/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements.pdf https://eprints.ums.edu.my/id/eprint/33478/2/Advertisers%20use%20online%20reviews%20to%20design%20more%20effective%20advertisements1.pdf |