Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Joya A. Kemper, Xue, Bai, Fang, Zhao, Tung, Moi Chiew, Felix Septianto, Yuri Seo
Μορφή: Άρθρο
Γλώσσα:English
English
Έκδοση: Elsevier Inc. 2022
Θέματα:
Διαθέσιμο Online:https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf