Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement
With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Elsevier Inc.
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf