Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic v...

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Bibliographic Details
Main Authors: Joya A. Kemper, Xue, Bai, Fang, Zhao, Tung, Moi Chiew, Felix Septianto, Yuri Seo
Format: Article
Language:English
English
Published: Elsevier Inc. 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/33669/1/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/33669/2/Sharing%20luxury%20possessions%20in%20the%20age%20of%20digital%20experience%20economy%2C%20Consumption%20type%20and%20psychological%20entitlement.pdf