Attractiveness' Factor in Food Based Logo Design
This research aims to understand the factors of 'attractiveness" food-based in logo design. Based on an in-depth literature review, the research includes one design dimension, 'attractiveness.' "Attractiveness" is investigated on its influences on emotive consumer respo...
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| Format: | Article |
| Language: | English English |
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Penerbit UMS
2022
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| Online Access: | https://eprints.ums.edu.my/id/eprint/33954/1/Attractiveness%27%20Factor%20in%20Food%20Based%20Logo%20Design.pdf https://eprints.ums.edu.my/id/eprint/33954/2/Attractiveness%27%20Factor%20in%20Food%20Based%20Logo%20Design1.pdf |