Elements of optimizing user engagement in e-commerce website

E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expa...

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Bibliographic Details
Main Authors: Lizawati Rosclaritha Maidom, Aslina Baharum, Rozita Ismail, Nur Shahida Ab Fatah, Muhammad Omar, Noorsidi Aizuddin Mat Noor
Format: Proceedings
Language:English
English
Published: Springer 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf