Elements of optimizing user engagement in e-commerce website
E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expa...
Main Authors: | , , , , , |
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Format: | Proceedings |
Language: | English English |
Published: |
Springer
2022
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf |