Operational Research Framework of Open Innovation Business Model Strategic Plan for Malaysian Small Medium Business Enterprise in Software Industry
Malaysian Small and Medium Enterprises (SMEs) are the critical factors of the nation's economic growth. Limited studies on their systematic strategy on aligning the business model innovation (BMI) into the inbound open innovation (IOI) spectrum were examined. Therefore, the focus of this study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UTM
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34361/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34361/2/Full%20text.pdf |