Exploring Tourists' Knowledge, Perceptions and Willingness to Pay on Biodiversity Conservation: Insights from Kinabalu Park, Borneo
The richness of biodiversity and ecotourism development in Malaysia has contributed to economic growth and human well-being. In this context, Kinabalu Park, Borneo, offers the uniqueness of biodiversity as the main attraction to local and foreign tourists. However, the economic value of biodiversity...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34554/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34554/2/Full%20text.pdf |