Customer loyalty in Sabah full-service restaurant
Purpose – Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34676/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34676/2/Full%20text.pdf |