Criteria for choosing banking services: gender differences in the university students’ perspective
Purpose – The purpose of this paper is to investigate the criteria invoked by university students when choosing banking services and determine whether male and female students rate the importance of the various criteria differently. Design/methodology/approach – Data are gathered via a quantitative...
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| Format: | Article |
| Language: | English English |
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Emerald Publishing Limited
2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/34677/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34677/2/Full%20text.pdf |