Consumers’ environmental behaviour towards staying at a green hotel: Moderation of green hotel knowledge
Purpose – The purpose of this paper is to examine the relationship between returning consumer environmental behaviour and tourists’ propensity to stay in a green hotel, particularly in the Malaysian context. Next, the influence of a moderating variable (i.e. green hotel knowledge) on returning touri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald
2015
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34678/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34678/2/Full%20text.pdf |