Effectiveness of product advertisements made through Korean dramas within the young adults of Kota Kinabalu
Product placements are a strategy to further promote a brand by advertising its products by being featured in movies, dramas, and even television programs such as variety shows. It is a marketing strategy where the artists use any products of a certain brand, whether they are the ambassador of the b...
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| Format: | Academic Exercise |
| Language: | English English |
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2022
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| Online Access: | https://eprints.ums.edu.my/id/eprint/35396/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/35396/2/FULLTEXT.pdf |