Parasocial relationship influence on the upcycled fashion purchase intention among igeneration in Malaysia post-Covid-19: an empirical study

Parasocial relationship influence on the upcycled fashion purchase intention among igeneration in Malaysia post-Covid-19: an empirical study

The coronavirus disease (COVID-19) pandemic has impacted the pursuit of sustainable development in various ways. Current consumer trends suggest an increased awareness of sustainable consumption or fashion consumption. Past studies have focused more on general concepts of sustainable fashion consump...

Full description

Bibliographic Details
Main Authors: Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Mastura roni, Nur hafidzah idris, Irfah Najihah Basir Malan, Olakunle Jayeola, Muhammad Fairuz Jamil, Ahmad Fadhly Arham
Format: Article
Language:English
English
Published: Journal of Theoretical and Applied Information Technology (Jatit) 2022
Subjects:
T173.2-174.5 Technological change
TT490-695 Clothing manufacture. Dressmaking. Tailoring
Online Access:https://eprints.ums.edu.my/id/eprint/35443/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/35443/2/FULL%20TEXT.pdf

Internet

https://eprints.ums.edu.my/id/eprint/35443/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/35443/2/FULL%20TEXT.pdf

Similar Items