Parasocial relationship influence on the upcycled fashion purchase intention among igeneration in Malaysia post-Covid-19: an empirical study
The coronavirus disease (COVID-19) pandemic has impacted the pursuit of sustainable development in various ways. Current consumer trends suggest an increased awareness of sustainable consumption or fashion consumption. Past studies have focused more on general concepts of sustainable fashion consump...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Journal of Theoretical and Applied Information Technology (Jatit)
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35443/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35443/2/FULL%20TEXT.pdf |