Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model

Virtual Tourism (VT) is defined as a novel concept that enables potential tourists to enjoy tourist sites without visiting them physically. Nonetheless, VT remains a novelty for Malaysian tourists. Therefore, this study intends to ascertain travellers’ adoption intentions in Virtual Tourism via the...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kelvin Lim, Siti Nor Bayaah Ahmad, Nor Asiah Mahmod, Irma Wani Othman, Suddin Lada
Formáid: Alt
Teanga:English
English
Foilsithe / Cruthaithe: 2022
Ábhair:
Rochtain ar líne:https://eprints.ums.edu.my/id/eprint/35654/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/35654/2/FULL%20TEXT.pdf